Design influences purchase preferences

“Money buys, but emotion sells.”

Design : an imperative in the shift from selling products to selling experiences.

Customer experience is the key.
At IKEA, the shopping has clearly / simply became an emotional experience.

“Honey, I wish we could wake up every morning in this bed.”
“Mommy, I want my room just like this!”

Thinking about buying something that you have emotion connection with.
Something fun, trendy or even reminds you about your childhood.

Design generates high return on investment (ROI), effects sales.
In the supermarket, outstanding packaging design wins attentions.
A bag of chips in a black and white packaging might have trouble to make benefits.
It’s just killing my appetite.


Reference: “Building Design Strategy” by Thomas Lockwood and Thomas Walton

p.s. It’s a great book to build corporate identity and brand strategies.


About Jade Liang

This blog is created by Jade Liang - a cross-cultural graphic, web designer. Jade has been spending her life lived in Shanghai, Amsterdam and now in San Francisco pursuing her dreams and interests in design and art. Her daily life starts with a fresh cup of green tea as well as a pile of "strange" ideas. This blog is all about art, design and lifestyle that Jade finds in her everyday life. Thanks for visiting and enjoy!
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