“Money buys, but emotion sells.”
Design : an imperative in the shift from selling products to selling experiences.
Customer experience is the key.
At IKEA, the shopping has clearly / simply became an emotional experience.
“Honey, I wish we could wake up every morning in this bed.”
“Mommy, I want my room just like this!”
Thinking about buying something that you have emotion connection with.
Something fun, trendy or even reminds you about your childhood.
Design generates high return on investment (ROI), effects sales.
In the supermarket, outstanding packaging design wins attentions.
A bag of chips in a black and white packaging might have trouble to make benefits.
It’s just killing my appetite.
Reference: “Building Design Strategy” by Thomas Lockwood and Thomas Walton
p.s. It’s a great book to build corporate identity and brand strategies.