Usability II

Web developers and UI designers pay attention!

Here’re the reality of how users use the Web:

1. People don’t read but scan:
Wise use of copy, too much information on one page isn’t a good idea.

2. Users don’t choose the best one, but select the first “good enough” solution:
– Neat / attractive home page layout;
– Easy to use.

3. Users need straight-forward directions, they don’t like to figure out how things work.
– Simple and clear navigation design;
– Great usability (do more usability testing with users in different age, background and understanding levels).

I highly recommend these three usability books for you to find out what your site(s) need:

“The Practice of Simplicity” by Jakob Nielsen

“Don’t make me think” by Steve Krug

“Design for everyday thing” by Donald Norman

Enjoy + have fun!


About Jade Liang

This blog is created by Jade Liang - a cross-cultural graphic, web designer. Jade has been spending her life lived in Shanghai, Amsterdam and now in San Francisco pursuing her dreams and interests in design and art. Her daily life starts with a fresh cup of green tea as well as a pile of "strange" ideas. This blog is all about art, design and lifestyle that Jade finds in her everyday life. Thanks for visiting and enjoy!
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