A New Bite of the Apple

Can’t stop loving Apple

Apple’s new MacBook Air was released yesterday. Needless to say, Apple did an amazing job on design AGAIN. People love Apple. We can easily list out 10, 20 even 30 reasons why people buy Apple products: because they are sturdy, they are invulnerable to hacking, their great services, they have great commercials; and some buy the products because of Steve Jobs (black turtleneck + blue jeans). For me, I choose Apple because they are just simply beautiful and easy to use. I can’t stop loving Apple!

Apple carries high-level design and usability. My very first Mac experience was six years ago, ever since then, I could’t go back to PC (sorry and bye-bye PCs + windows). I admit that the compatibility problem with Mac OS system drives me nuts sometimes when using certain softwares and services, BUT it’ll never stop me from buying Apple product.

Great usability is company’s another USP (unique selling proposition/point) besides design. User-friendly products and great customer support made Apple a strong brand. The design is so easy to use, users get zero frustration even for a 4th grade kid. I never needed instructions when using a new Apple product (you too? great! ), they are just highly intuitive to use. All I do is play and get those Aha moments.

Apple in China

Apple now expands its market to China. A flagship store was opened in Shanghai on July 10 – the first bite of Apple store. This is the second Apple store in China and it opens 24/7. Although Apple has high quality products and great service, it can’t skip one important step before selling its products to the Chinese market – localization.

In Apple’s Shanghai store, it shows a new “Customers is always right in China” message. Employees’ t-shirts are in red (Chinese red, not the black or blue found in North America) – with the slogan DESIGN IN CALIFORNIA, MADE FOR CHINA in Mandarin on the back. You will also find DESIGNED BY APPLE IN CALIFORNIA, ASSEMBLED IN CHINA on the back of your iPhone. (source: made-for-china, Newsweek)

Shanghai Apple Store ©

Apple’s Shanghai Store Employee Shirt

About Jade Liang

This blog is created by Jade Liang - a cross-cultural graphic, web designer. Jade has been spending her life lived in Shanghai, Amsterdam and now in San Francisco pursuing her dreams and interests in design and art. Her daily life starts with a fresh cup of green tea as well as a pile of "strange" ideas. This blog is all about art, design and lifestyle that Jade finds in her everyday life. Thanks for visiting and enjoy!
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